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Farinolio Website Redesign
OVERVIEW
Farinolio is a Tuscan bakery-cafe in Westfield, New Jersey, focused on the simple pleasure of enjoying well-crafted food. They provide authentic, high-quality baked goods and meals in a welcoming, unpretentious environment inspired by the piazzas of Italy.
The goal was to refine its current website to improve its design, user experience, and messaging.
ROLE
Product Designer
UX / UI Design, User Research
With LC&CO
How might we create a website that shares Farinolio’s history while highlighting its expanded offering and improving online sales?
We refined and streamlined the design to establish consistency and improve usability and navigation.
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