Farinolio Website Redesign
Farinolio is a Tuscan bakery-cafe in Westfield, New Jersey, focused on the simple pleasure of enjoying well-crafted food. They provide authentic, high-quality baked goods and meals in a welcoming, unpretentious environment inspired by the piazzas of Italy.
The goal was to refine its current website to improve its design, user experience, and messaging.
UX / UI Design, User Research
How might we create a website that shares Farinolio’s history while highlighting its expanded offering and improving online sales?
We refined and streamlined the design to establish consistency and improve usability and navigation.