Editorial design for Discover Tlaquepaque
OVERVIEW
Tlaquepaque Arts & Shopping Village, a celebrated destination in Sedona, Arizona since 1973, brings together art, shopping, dining, and cultural experiences within a storied, historic setting. After a recent brand elevation, Discover Tlaquepaque magazine needed a visual transformation to mirror the sophistication of Tlaquepaque’s evolved identity.
The goal was to shape a publication that not only captures the village’s vibrancy and charm but also extends its reach, resonating with new audiences and strengthening connections with returning visitors. The challenge was to design a magazine experience as layered and rich as the village itself, immersing readers in Tlaquepaque’s unique story and atmosphere.
ROLE
Product Designer
Editorial Design
With LC&CO
To authentically capture the spirit of Tlaquepaque, the magazine’s redesign was approached holistically, reimagining everything from the masthead and cover to interior layouts and visual storytelling. Each biannual issue is crafted as a cohesive journey, seamlessly aligning with Tlaquepaque’s “Discovery” theme through a balance of strategic planning and artistic execution.
The refined design transforms the magazine into more than just a publication—it becomes a visually immersive gateway to the Tlaquepaque experience, where every layout and image invites readers deeper into the village’s rich narrative.
The refreshed magazine garnered the attention of high-end hospitality partners, including boutique hotels and businesses in the Phoenix and Scottsdale markets—regions aligned with Tlaquepaque’s growth strategy. With circulation increasing to 20,000 and new advertiser interest, Discover Tlaquepaque now serves as a vibrant ambassador, engaging both loyal patrons and new audiences.
