Leading & Learning
Branding and Website Redesign
Leading & Learning is a full-service educational consulting company that provides support tailored to students’ unique learning styles and educational needs. Each of their services—tutoring, test prep, shepherding, and educational consulting—are uniquely designed to support learners as they evolve and advance on their academic journey.
Although the company's services had evolved over the years, its digital presence did not reflect these changes. The existing site was outdated, unclear, and suffered from drop-off. The goal was to define an updated brand positioning that differentiated from its competitors and provided an easy-to-navigate website that was richer in content and messaging.
UX / UI Design, User Research
How might we create brand consistency to reinforce Leading and Learning’s position and translate the essence into a best-in-class digital content experience?
We worked closely with Leading & Learning management to build a more impactful and aesthetic expression of their brand and online presence. We delivered a new user experience that lets each user easily find the information they need. We also armed them with a modular architecture that could keep up with their growth.